Innovative Manufacturing Co. is a consumer products company that produces dozens of items ranging from toys to electronics. The company holds many trademarks and patents for the new products it has developed over the years. In the company's experience, the least likely reason for a new product's failure would be related to which of the following?

Question 19 options:

	product is just too new to the customer
	customers don't have a frame of reference with which to compare these products
	the product is over-priced
	customers do not know how to think about the product, what to look for, what attributes are considered good