Input for the questions 1.) Potential Market # of consumers in potential market 125,000,000 2.) Market segments that exist in the potential market These target market consumers represent potential prospects for the product plus existing customers entage of potential market Target Market #1 Target Market #2 Target Market #3 # of consumers currently buying in market 6,000,000 # of current consumers average units ar Target Market #1 Target Market #2 Target Market #3 1,000,000 3,000,000 2,000,000 8.99 5.99 7.99 12 4) in the market. Firm 1 Firm 2 Firm 3 Units Sold Dollars Sold # of customers 16,000,000 128,888,888 2,000,000 14,000,000 70,000,000 1,000,000 9,000,000 54,000,000 3,000,000 Calculate the following values using the data above and fill up the following cells with the correct answers. Market Potential: Available Market Information Market Penetration Index -Overall #of consumers # of potential units per l dollars per year Target Market #1 Target Market #2 Target Market #3 Total Market Potential Market Penetration Target Market #1 Market Penetration Target Market #2 Market Penetration Target Market #3 Market Performance: Current Market Size # of units purchased pery # of dollars purchased per year Target Market #1 Target Market #2 Target Market #3 Total Market % of customers % of annual units % of annual dollars Target Market #1 Target Market #2 Target Market #3 Total Market Average Units per Customer Average Price Paid for units sold Market Performance: Current Market Share share of customers unit market share dollar market share Firm #1 Firm #2 Firm #3 Assume that firms #1, 2, 3 are the only firms in the marketplace. Input for the questions 1.) Potential Market # of consumers in potential market 125,000,000 2.) Market segments that exist in the potential market These target market consumers represent potential prospects for the product plus existing customers entage of potential market Target Market #1 Target Market #2 Target Market #3 # of consumers currently buying in market 6,000,000 # of current consumers average units ar Target Market #1 Target Market #2 Target Market #3 1,000,000 3,000,000 2,000,000 8.99 5.99 7.99 12 4) in the market. Firm 1 Firm 2 Firm 3 Units Sold Dollars Sold # of customers 16,000,000 128,888,888 2,000,000 14,000,000 70,000,000 1,000,000 9,000,000 54,000,000 3,000,000 Calculate the following values using the data above and fill up the following cells with the correct answers. Market Potential: Available Market Information Market Penetration Index -Overall #of consumers # of potential units per l dollars per year Target Market #1 Target Market #2 Target Market #3 Total Market Potential Market Penetration Target Market #1 Market Penetration Target Market #2 Market Penetration Target Market #3 Market Performance: Current Market Size # of units purchased pery # of dollars purchased per year Target Market #1 Target Market #2 Target Market #3 Total Market % of customers % of annual units % of annual dollars Target Market #1 Target Market #2 Target Market #3 Total Market Average Units per Customer Average Price Paid for units sold Market Performance: Current Market Share share of customers unit market share dollar market share Firm #1 Firm #2 Firm #3 Assume that firms #1, 2, 3 are the only firms in the marketplace
