Instagram, Snapchat and Vine all allow user to:

Question 1 options:

	Upload video shorts
	Job search
	Prepare presentation slides
	Creating a website

Question 2 (Mandatory) (8.333 points)

Free tools are popular with companies because free tools:

Question 2 options:

	Drive traffic and generate leads
	are popular with milleniums who like to post on Instagram
	Add revenue directly to the bottom line
	are low cost investments with short development timelines

Question 3 (Mandatory) (8.333 points)

Visual communications are popular because:

Question 3 options:

1)	The consumers are pressed for time.

2)	The average consumer reads at a elementary school level.

3)	Photos and images are free online

4)	It's too difficult to find writers to create written content.

Question 4 (Mandatory) (8.333 points)

A free tool is useless, unless it:

Question 4 options:

	includes a next step to move the potential customer through the marketing funnel
	generates revenue within the first two weeks
	converts customers into leads
	diverts customers from your competition

Question 5 (Mandatory) (8.333 points)

When developing a free tool, a company must first consider:

Question 5 options:

1)	The needs of the target market

2)	The development cost

3)	The project timeline and milestones

4)	The programmer's contract and business plan

Question 6 (Mandatory) (8.333 points)

Pinterest is best suited for:

Question 6 options:

	Crafters, hobbyists, designers, DIY'ers, artists, foodies
	Video game players, comic book fans
	Senior citizens, travelers, couponers
	Sport fanatics, skateboarders, snowboarders

Question 7 (Mandatory) (8.333 points)

A vitamin company is considering developing a tool to attract new customers. Which one is the best tool?

Question 7 options:

1)	A free tool that recommends the best vitamins based on your age, height and weight.

2)	A paid tool that lists doctors in your area.

3)	An e-book on training for a marathon

4)	A newletter with coupons

Question 8 (Mandatory) (8.333 points)

Pinning involves:

Question 8 options:

1)	Selecting or creating visual content and adding it to a pinboard

2)	Stapling photos to a cork board

3)	Tagging friends on social media

4)	Tagging images that interest you on social media

Question 9 (Mandatory) (8.333 points)

Which company introduced Vine in 2013

Question 9 options:

1)

Twitter

2)

AOL

3)

Google

4)

Instagram

Question 10 (Mandatory) (8.333 points)

SlideShare is better suited to:

Question 10 options:

1)	Business and professional people

2)	Teenagers between the ages of 13 and 18

3)	Millenials

4)	The heathcare industry

Question 11 (Mandatory) (8.333 points)

The book predicts a rise in companies employing professional writers to report on the company and its industry. This is type of business coverage is called:

Question 11 options:

1)	Brand Journalism

2)

Blogging

3)	Brand communications

4)	Public Relations

Question 12 (Mandatory) (8.333 points)

Snapchat has been flagged for ethical reasons because:

Question 12 options:

1)	Teenagers use Snapchap to send inappropriate photos

2)	Illegal substances are sold through Snapchat

3)	Companies use Snapchat to defraud senior citizens

4)	Snapchat does not offer multilingual options