Instead of a quantitative analysis of a survey, suppose you decide to use qualitative interviews to study the effect of positive feedback on job performance.

Questions:-

(a) Do you think a structured or unstructured interview would be more appropriate for this study? Explain your reasoning.

(b) Describe two advantages that a face-to-face interview would have over a survey questionnaire.

(c) Describe two disadvantages that a face-to-face interview would have compared to a survey questionnaire.

(d) Suppose you conducted telephone interviews of office workers at publicly traded companies. You want to study reasons for how positive feedback affects job performance. Describe two examples of interviewer bias that could occur in this study.

(e) Same study as in part (d), but now describe an example of interviewee bias that could occur in the study.