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Institute for Advertising Ethics ( IAE ) announced that advertising industry has adopted a set of eight principles of ethical standards which provides guidance on
Institute for Advertising Ethics IAE announced that advertising industry has adopted a set of eight principles of ethical standards which provides guidance on variety of important ethical issues the industry facesWhich one of the following is NOT one of principles? Advertisingpublic relationsand all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers Advertisers should clearly distinguish advertisingpublic relations and corporate communications from news and editorial content and enter hinmentboth online and offline Advertisers should not clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency Advertisers should never compromise consumers personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made Advertisers should follow federal, state and local advertising laws, and cooperate with industry self regulatory programs for the resolution of advertising practices
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