Institutions use the products that they purchase. May of the products they need have ________.

Question 1 options:

multiple uses

long-term use

irregular use

reselling potential

Institutions are not considered to be part of the business-to-business marketing because they are actually the end consumer and use the products.

Question 2 options:

True

False

Derived demand refers to what the organization's end consumer or client consumes, not by what the organization itself consumes.

Question 3 options:

True

False

Industry events are often scrutinized for ethics and legality as they use activities that may bias buyers through non-value-added activities.

Question 4 options:

True

False

One big difference between business buying decision and consumer buying decision is the ________.

Question 5 options:

constantly changing dynamic

number of people involved

alignment of price with demand

absence of derived demand

Influencers are individuals or departments in the organization who ________ have some impact on which products are purchased.

Question 6 options:

do not actually use the products but

initiate the buying process and

determine how much money is being spent and

approach and select vendors and

Changes in demand forecasting, levels of inventory, and regulations influence the importance of criteria during the buying process.

Question 7 options:

True

False