Question
Instruction Answer the ff. 1. Select a hospitality or travel business and try to characterize the behavior patterns of its customers. What decision stages do
Instruction Answer the ff.
1. Select a hospitality or travel business and try to characterize the behavior patterns of its customers. What decision stages do its customers go through? What are their demographics, lifestyles and cultural backgrounds? How can the business best appeal to these groups?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
