Instruction: Attempt all questions and provide proper justifications for the responses.

A) Discuss the importance of comparison tools, product reviews, and customer ratings in online shopping. Elaborate your response with examples.

B) How can LinkedIn and Facebook help job seekers? How can they help employers? Relate your answers to what you can find on indeed.com? Why?

C) Do you agree that personalization of product and service is becoming an important element in EC? What techniques can be used to learn about consumer behavior? How can personalization be used to facilitate customer service? Elaborate your response with the help of an example.

D) All EC sites share common security threats and vulnerabilities. Do you think that B2C websites face different threats and vulnerabilities than do B2B sites? Explain your response.

E) Mention five advantages of established click-and-mortar companies such as Wal-Mart over pure-play e-tailers such as Amazon.com. Also mention five disadvantages of click-and-brick retailers as compared with pure-play e-tailers?