INSTRUCTION:

Pricing strategies form an important part of a brands marketing mix and the pricing strategy a business takes can directly impact business success. The core aim of any pricing strategy is to ultimately increase revenue, profits and the awareness of the product or brand.

In this activity, you are going to watch the short video below which covers common pricing strategies. After watching, create a creative INFO-graphic presentation on the different strategies discussed. Clearly and briefly discuss each strategy.

Sources : https://www.youtube.com/watch?time_continue=111&v=xTw7JUxWsYM&feature=emb_title