INSTRUCTION: PROVIDE F0UR STREGNTHS, F0UR WEAKNESSES, F0UR OPPORTUNITIES AND F0UR THREATS

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STRENGHT:

• Demand toproducts that have high medicinal value like blue ternate beverages is high-Blue ternate have countless of health benefits that is highly recommendedto the consumer,Blue ternate, according to a study international journal of Diabetes and Associated Metabolic Disorders, aids weight loss by combating fatty liver disease.

• Markets visibility to customers that arehealthy conscious -when selling products with health benefitsit automatically magnets the population / market of healthy conscious individual , this population values every money spenton the food that they are getting benefit from.

WEAKNESSES:

• Cost from sustainable production-Blue ternate can be very scarce at times because of its medicinal use, if the business is sure with launching the ternate beverage , it is ideal to secure sustainable plantation to supply blue ternate consistently, from growing ,maintaining good quality of produce and propagation . If not managed well the business may start in more costly operation
• Blue ternate beverage products is not a need product.-The reality is if the customer cannot afford on this product , they can easily find alternativeas such water and any other that are cheaper to satisfy thirst.

OPPORTUNITY:

• Nature of the product introduces diverse marketopportunity.The product itself does not only apply or target healthy conscious ones, the blue ternate isn't found or cannot be grown to some parts of the world and this can be an opportunity to venture to another segment of market
• keeping up with the latest social and lifestyle shifts-The young generation of today is well informed on the benefit of keeping our body healthy , manyYoungs of today are leading to be fit that causeslifestyleshift and on that trackthe company is in advantage
• Provide local employment -One of the best opportunity the company can get is the opportunity to help the locality secure employmentthrough this ,the business can start stablishing credibility and contributes positively to the socioeconomic advantage of the people in the community

THREATS :

• Existence of both Primary and secondary Competition.-It's usually difficult at the start of a firm. Because no one knows your identity. They still prefer to go to the drive-through restaurant where they used to get meals and drinks.

• Weather changes -Since the main Ingredient of the product is a plant based, its supplies maybe directly affected with unpredictable weather patterns.