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Instructions 1. Do you agree with the following statement made at one point in time by a Miller Brewing representative regarding ethnicity? We used to
Instructions 1. Do you agree with the following statement made at one point in time by a Miller Brewing representative regarding ethnicity? "We used to have an ethnic marketing department up until several years ago.... [But now we believe] the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference." 2. For what types of products is this view most correct? 3. Least correct
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