Instructions: ANSWER IN COMPLETE SENTENCE.

To Do: A new shampoo product will soon be offered in the market. You are tasked to position the product that will c-r-e-a-t-e a-n impact to the customer and an edge over the existing products in the market. Use the elements of good brand positioning as your guide.

You can check the template here: https://www.aha.io/roadmapping/guide/product-strategy/what-is-product-positioning

Template:

Product positioning Vision Aspirational picture of the world in the future Mission How you are going to help make your vision a reality Category Tagline Market that you are in Catchphrase or slogan you use to describe your company or product Customer challenge #1 Customer challenge #2 Customer challenge #3 Major pain point for your customer Major pain point for your customer Major pain point for your customerCompany differentiator #1 Company differentiator #2 Company differentiator #3 Unique value creating characteristic of your company Unique value creating characteristic of your company Unique value creating characteristic of your company Product differentiator #1 Product differentiator #2 Product differentitor #3 Unique, value-creating characteristic of your product Unique, value-creating characteristic of your product Unique, value-creating characteristic of your product Brand essence Core attributes you want to be known for Boilerplate Brief description of your company or product