Instructions

Before making any last decisions about the new campaign, Costa's Customs would like you to look over their last attempt at digital marketing. It was a complete failure, and Costa's Customs wants to know why in order to prevent similar mistakes from happening in the future. Your administrator has included details on a simplified version of Costa's Custom's digital marketing campaign, which you can find in the company profile. Read through the document and then write a report to highlight some of your observations both positive and negative. Costa's Customs' is looking for an initial analysis of the thought and strategy behind their last failed campaign. They are not looking for suggested improvements or changes, but are more focused on an ability to create a digital marketing plan that demonstrates consistency between sections.

The following should be completed in your report to Costa's Customs':

• Identify positives and negatives of the current situation analysis.
• Interpret the impact that each could have on the overall digital marketing campaign.
• Determine whether the objectives are properly influenced by findings in the situation analysis.
• Interpret the impact that this could have on the overall digital marketing campaign.
• Support your opinion with observations from the company profile document.
• Analyze the alignment and consistency between objectives, strategies, and tactics.
• Interpret the impact that this could have on the overall digital marketing campaign.
• Support your opinion with observations from the company profile document.
• State your opinion on whether you believe this digital marketing plan provides value to the business and promotes engagement with customers.
• Include thoughts on if there is a proper balance between selling and branding initiatives.
• Support your opinion with observations from the company profile document.