Instructions Case Analysis: The Kollection: From Music Hobby to Startup and Beyond (Page 538, answer questions on page 540. Minimum of five pages, case analysis format.) This assignment asks you to complete Case #3 beginning on page 538 in the text. Brian Lovin is founder of The Kollection, a blog/website dedicated to emerging musicians and fans who want to know about the newest music available. He explains how the site got started as a labor of love, with hopes of filling a gap in the marketplace. It was not long before The Kollection evolved into a popular online venue for music lovers around the world and a revenue-generating enterprise. Lovin's reflections about the business and his experiences with it provide instructive insights into several topics that are relevant to most small business owners who are expanding their products/services, and entrepreneur startups. These topics include recognizing an opportunity, launching the business, dealing with growing pains from enterprise expansion, choosing a strategic direction, and adjusting business models in response to changing conditions