Instructions:

1. Case: Carnival Cruise Linesfrom Harvard Publishing Store
   1. Purchase the course pack: https://hbsp.harvard.edu/import/937577.
2. Students are to work in their assigned groups and respond with an executive-level PowerPoint presentation of the issues in implementing CRM in the given case study.
   1. Your presentation should be around 15 +/- 5 slides, excluding the Appendix. It should include the following at a minimum:
      1. Background information
      2. Goals and objectives
      3. Alternative criteria
      4. Alternative assessment
      5. Recommended solutions
      6. Implementation plan
   2. The deck should be complex material compliant (see Course MRK718 - Presenting Complex Material). Please make sure you review the BCQA Logic Pyramid.
   3. In the Appendix of your presentation, include the following:
      1. Describe how the concepts from the textbook that apply to this case
      2. Include references and citations where appropriate
3. Other logistics
   1. Please share a link to the work-in-progress presentation while you are working on the case study (and grant view or comment access to the Instructor).