Instructions

Company:Nike

Product:PortableBlenders

This piece of your comprehensive project will focus onstrategic planning and Target Segmentation

1. State thename of your companyand yourNEW Product concept.
2. Provide one (1)SMART marketing objectivefor the market opportunity of your new product. Include supporting rationale.
3. Provide adetailed description of ALL the consumer segments(Geographic, Demographic, Psychographic, Benefit, Usage Rate) foryour chosen target market.
4. Provide a briefrationale for WHY you chose this target market.
5. Provide a detailed description as tohow you would position your product in a consumer market(Attribute, Price and Quality, Product User, Product Class, Competitor or Emotion).Provide somerationale.