Instructions

Company:Nike

Product:PortableBlenders

This piece of your on-going project will focus on the internal and external marketing environment.

1. State the name of yourchosen companyand yourNEW Product concept(be specific to one tangible product and no services).

2.Provide a brief description of eachinternal marketing mix elementof your chosen company (Product, Price, Place, Promotion). Clearly identifystrengths and weaknesses.

3.Provide abrief description of eachexternal Marketing Environmental factoras it relates to your chosen company and product. (Competition, Regulatory, Economic, Social and Technological).

4.Detail thesecondary researchthat you uncovered as you completed your analysis of the internal and external environments.

5.Briefly describe whatprimary researchyou would like to conduct given the opportunity.