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Instructions: Decide if the statement is reflective of a Strength, Weakness, Opportunity, or Threat. 1 . Strong Brand Name: Domino s has national brand recognition.
Instructions: Decide if the statement is reflective of a Strength, Weakness, Opportunity, or Threat.
Strong Brand Name: Dominos has national brand recognition.
Strength Correct
Staffing: The Dominos franchise does not have enough staff to cover hour shifts.
Weakness Correct
Excellent Location: The Dominos franchise is located in a major metropolitan area near a college campus.
Opportunity Incorrect
Inventory Management: The Dominos franchise has never managed inventory for late night capacity. The company is worried about perishable items and delivery of shipments.
Threat Incorrect
Demand: Americans eat acres of pizza every day.
Opportunity Correct
Health: Some consumers may be looking for healthier food alternatives.
Weakness Incorrect
Late Night Eating: Due to changes in time demands, many Americans are working late and looking for more flexible food options.
Weakness Incorrect
Competitors:Many quick service restaurants are staying open until : or : am
Opportunity Incorrect
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