Instructions: Develop with the following data and in an orderly manner the matrix of Strategic Position and Evaluation of Action (SPACE):

Financial Forces: Competitive Advantage:

Return on Investment: 4 Competitive Advantage: -3

Financial leverage: 1 Market share -2

Liquidity 5 Product quality -2

Working Capital 6 Customer Loyalty -1

Cash flow 5 Control over suppliers -2

Environment Stability: Industry Forces

Inflation Rate -4 Growth Potential 3

Technological changes -3 Financial Stability 4

Price Elasticity of demand -6 Ease of Income in the market 2

Competitive pressure -2 Resource use 2

Market Entry Barriers -1 Profit Potential 1

You must develop the matrix and find the quadrant to which it applies, as well as apply a strategy to follow to help the companies in their strategic plan.