You are responsible for digital marketing of local telecommunications company in a small but developed Middle Eastern country. Your company holds 60% of the local market, however, your share in population 18-25 is only 30% and mostly among the local population. Your management requests you to deploy a digital marketing strategy to increase visibility, brand awareness and market share, especially among younger population. In a reflective paper, please address the following:

Question

Please evaluate and analyze, including concepts and recent developments in the field of digital marketing and using no more than 500 words:

Which partnerships can you establish to promote your portfolio in 18-25 population? (15 points)

How are you going to segmentate the market and which audience will be your focus? (10 points)

Question

Using no more than 1000 words, please provide a critical review:

What characteristics are you going to include into construction of a buyer persona for your products? (20 points)

How are you going to audit the effectiveness of your content marketing campaign? What groups of digital media are you going to follow and why? (30 points)

Question

In a short essay, using no more than 500 words, please evaluate:

What can be possible guerilla campaigns that could be deployed by your company? (10 points)

How would you ensure positive perception by your target audiences? What digital efforts would you make to support your guerilla campaign? (15 points).