Instructions

For this week's assignment, you will identify the key characteristics of consumer behavior. You will also discuss and explain how customer satisfaction influences customer loyalty and analyze product development strategies.

Prompt:

Review Lesson 5 and Chapter 10:Product Design and Development of Exploring Business. Address the product development categories noted in the Exercise below.

Detailed Analysis -Exercise from 10.1What is a Product in your textbook Exploring Business

Identify a good and/or service for each of the following product development categories:

New-to-the-Market

New-to-the-Company

Improvement of the Existing Product(s) and/or Service(s)

Extension of the Product Line

Find products and services you might visit at the grocery store or a mall (or think about products you use). Don't use the 'Just Born'examples in the chapter readings.