Instructions: Hashtag challenge

Have students: 1. Find a branded hashtag challenge on TikTok.

2. Answer the following questions:

a. Why did you choose this hashtag challenge?

b. Did this hashtag challenge increase your affinity for the brand? If so why? If not why?

c. Do you believe the hashtag challenge will increase brand awareness for the brand? If so why? If not why?

Resources:

Wet n wild's #BiggerIsBetter challenge, a product launch centered around a brand-created TikTok sound which earned a staggering 1.5million video creations.

https://www.tiktok.com/business/en-US/inspiration/wet-n-wild-471