Instructions: Hashtag challenge Have students: 1. Find a branded hashtag challenge on TikTok. 2. Answer the following
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Question:
Instructions: Hashtag challenge
Have students: 1. Find a branded hashtag challenge on TikTok.
2. Answer the following questions:
a. Why did you choose this hashtag challenge?
b. Did this hashtag challenge increase your affinity for the brand? If so why? If not why?
c. Do you believe the hashtag challenge will increase brand awareness for the brand? If so why? If not why?
Resources:
Wet n wild's #BiggerIsBetter challenge, a product launch centered around a brand-created TikTok sound which earned a staggering 1.5million video creations.
https://www.tiktok.com/business/en-US/inspiration/wet-n-wild-471
Related Book For
Calculus And Its Applications
ISBN: 9780134437774
14th Edition
Authors: Larry Goldstein, David Lay, David Schneider, Nakhle Asmar
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