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Instructions https://www.youtube.com/watch?v=bG20GYkWW0g 1. In this video, a CEO was bringing together his key sales staff and key marketing staff to generate ideas for increasing sales.
Instructions https://www.youtube.com/watch?v=bG20GYkWW0g 1. In this video, a CEO was bringing together his key sales staff and key marketing staff to generate ideas for increasing sales. Is this quest for increased sales a programmed decision or a nonprogrammed decision? 2. Of the six steps in the managerial decision-making process, which step, or steps, does the brainwriting exercise complete? Is the need to increase sales a problem or an opportunity? Is the situation both a problem and an opportunity? 3. How does brainwriting mitigate the drawbacks of brainstorming in this case? How does outcome differ from brainstorming to electronic brainstorming? Could brainwriting substitute for electronic brainstorming
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