Instructions: Identify an existing organisation in an industry of your choice. The organisation can be either a profit or non-profit seeking organisation. If it is necessary, you may use a fictitious name for the organisation - however, do note that whatever information you use for your project is for assessment purposes only and will not be shared with third parties. If possible, select an organisation that you are familiar with and where information can be made available to you as per the requirements of your project. Please note that you are expected to fully base your answers on the chosen organisation. Using the chosen organisation as the basis for your project, attempt the following questions: Answer ALL the questions in this section. Question Format of the project: - Introduction 1.1 Give a background of the chosen organisation. This should include information such as: (10 marks) 1. Company description (constituents and services offered) and brief history 2. Leadership 3. Parent company or subsidiary information 4. Branches/locations 5. Operational highlights - number of employees, goals and accomplishments 1.2 The ultimate goal of strategic management is the attainment of competitive advantage. With (20 marks) reference to your chosen organisation and with adequate theoretical context, critically discuss the organisations competitive advantage. 1.3 Using specific examples analyse the general key forces driving the industry of your chosen (25 marks) organisation. What are the implications for your organisation? 1.4 As a follow-up to question 1.3 above analyse the competitive forces of that particular industry. (20 marks) 1.5 What phase of the industry life-cycle is your chosen organisation in? Critically discuss the (25 marks) strategies your chosen organisation should be deploying to in order to survive in the phase that it is in