Instructions

In teams of FOUR (4), you need to discuss the strategic management of Plaza Hotel, New York. This assignment is designed to assess your understanding of the material covered in this semester, especially environmental analysis, strategic human resource management, and strategic marketing. The report must contain at least FIVE (5) academic references.

Structure of the Group Report

Please follow the below structure to guide your Group Report:

a) Title page - Includes your name, student ID and lecturer's name - not included in the word count

b) Executive summary - not included in the word count

c) Table of contents - not included in the word count

d) Introduction - included in the word count

e) Environmental analysis - Please use SWOT/Porter's Five Forces/PESTEL for the environmental analysis of Plaza Hotel, New York. - included in the word count

f) Strategic human resource management - You need to analyse Plaza Hotel's strategies for human resource management. For this purpose, you can present information regarding the number of employees, any training program, rewards, etc. - included in the word count g) Strategic marketing. Please present the marketing mix (7 Ps), target market and positioning (use the perceptual map to compare Plaza Hotel against three of their competitors) of the chosen business - included in the word count

h) Conclusion - Present two recommendations on how the Plaza Hotel can enhance its human resource and marketing management. Summarise the main point of the assignment - included in the word count

i) List of references - You will be mainly using the textbook, but you must find other sources to include, especially journal articles - not included in the word count

j) Appendices (if any) - not included in the word count