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Instructions Objective of the assignment: Engage students in a real - world sales simulation to apply theoretical concepts learned in the course and enhance practical
Instructions
Objective of the assignment: Engage students in a realworld sales simulation to apply theoretical concepts learned in the course and enhance practical selling skills.
Key Tasks:
Product Selection:
Each group selects a specific product or service to "sell."
Market Analysis:
Conduct a brief market analysis for the chosen productservice
Identify target customers, competitors, and key selling points.
Sales Strategy Development:
Develop a comprehensive sales strategy for the chosen productservice
Outline the key elements, such as target market, positioning, and competitive differentiation.
Prospecting and Lead Generation:
Implement strategies for prospecting and lead generation.
Utilize both online and offline methods to identify potential customers.
Customer Profiling:
Create detailed profiles for potential customers.
Consider demographics, interests, and pain points to tailor the sales approach.
Sales Pitch Creation:
Develop a compelling sales pitch for the productservice
Consider the structure, key messaging, and persuasive techniques learned in the course.
Sales Presentation:
Each group presents their sales pitch to the class.
Include visual aids, demonstrations, or any other relevant materials.
PostPresentation Reflection:
After presentations, each student or group reflects on their performance.
Identify strengths, areas for improvement, and lessons learned.
Submission Guidelines:
Submit a written report pages outlining the sales strategy, & key elements of the sales pitch.
Submit the presentation with all visuals included.
Evaluation Criteria:
Creativity and effectiveness in developing a sales strategy.
Clarity and persuasiveness of the sales pitch.
Reflection on lessons learned and areas for improvement.
Overall presentation skills, including professionalism and engagement.
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