Instructions

Objective of the assignment: Engage students in a real$-$world sales simulation to apply theoretical concepts learned in the course and enhance practical selling skills.

Key Tasks:

Product Selection:

Each group selects a specific product or service to "sell."

Market Analysis:

Conduct a brief market analysis for the chosen product$/$service$.$

Identify target customers, competitors, and key selling points.

Sales Strategy Development:

Develop a comprehensive sales strategy for the chosen product$/$service$.$

Outline the key elements, such as target market, positioning, and competitive differentiation.

Prospecting and Lead Generation:

Implement strategies for prospecting and lead generation.

Utilize both online and offline methods to identify potential customers.

Customer Profiling:

Create detailed profiles for potential customers.

Consider demographics, interests, and pain points to tailor the sales approach.

Sales Pitch Creation:

Develop a compelling sales pitch for the product$/$service$.$

Consider the structure, key messaging, and persuasive techniques learned in the course.

Sales Presentation:

Each group presents their sales pitch to the class.

Include visual aids, demonstrations, or any other relevant materials.

Post$-$Presentation Reflection:

After presentations, each student or group reflects on their performance.

Identify strengths, areas for improvement, and lessons learned.

Submission Guidelines:

Submit a written report $(2-3$ pages$)$ outlining the sales strategy, & key elements of the sales pitch.

Submit the presentation with all visuals included.

Evaluation Criteria:

Creativity and effectiveness in developing a sales strategy.

Clarity and persuasiveness of the sales pitch.

Reflection on lessons learned and areas for improvement.

Overall presentation skills, including professionalism and engagement.