Instructions on each Major Strategy/Assignment
1. Marketing Strategy
Your marketing strategy consist of an evaluation of the Marketing Environment Forces
(page 3 and 4 and Exhibit 1, page 12); b) an evaluation of Market Environment Players
(pages 4 and 5, Customers, Competition and Suppliers); and, c) a Marketing Mix Plan
which involves the famous four P's, (pages 5 through 8).
2. Organizational Strategy
Your organizational strategy consist of five strategic areas found in pages 8 and 9.
3. Operational Strategy
Your operational strategy consist of three major areas found in pages 9, 10 and 11. It
also includes Exhibits 2 and 3 found on pages 13 and 14 are design to assist you in
developing your strategic timetables.
4. Financial Strategy
Your financial strategy consists of a discussion of Sources of Funds, Uses of Funds as
noted on page 11. A third component of your financial strategy is the development of
an Income Statement, one for each of the first three years. Exhibit 4, found on page 16,
gives you gives you a framework for the development of an Income Statement.
5. Completed copy of the Business Plan
Prepare and upload the complete business and upload it accordingly. Follow the Table
of Content found on page 2. This is where you put together all the sections of the
business plan with prior revisions and upgrades.
Note:
Please follow the instructions as noted above and in the Guide to Develop your Business Plan.
 

My business is resturant