Instructions: Read the description of a purchase that is being made by UAB hospital. Then write and edit your initial post in a Word document before copying and pasting it into the reply area of the discussion. Be sure to come back and respond to your group members. Description: UAB Hospital has decided to purchase a unique and very expensive type of MRI scanning equipment (to detect tumors). Look up some information on the internet about what is MRI equipment and how would it be used by a health care provider. The General Electric Company (GE) is a major provider of MRI equipment. It is important for the sales manager of GE Healthcare to understand who is likely to be involved in the buying center for this purchase at UAB Hospital. Each person may inuence the purchase and perhaps inuence it in different ways. The sales manager needs to see if all of the different buyer center's needs are being met, and if not, why not. Clearly, this kind of thinking can help guide the sales strategy. See the section in the book about "Multiple buying inuence in a buying center" for more discussion of the buying center concept. INITIAL POST: o In a few sentences, introduce yourself to your new discussion group. Then address these points related to the case above: 0 Who might be involved in the buying center? 0 Explain your answer and describe the type of inuence that different people in the buying center at UAB Hospital would have on the purchase