10-23. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] Find an interactive, online annual report from a public corporation. (A...
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10-23. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] Find an interactive, online annual report from a public corporation. (A search for “interactive annual report” should yield a number of possibilities.) Explore the annual report you’ve chosen, paying particular attention to how the company uses interactive techniques to present information. Do you find the report easy to use? Do you ever get lost or feel unsure about where to go next? Do you prefer this format over a downloadable (PDF) or printed report?
Summarize your impressions in a brief email report or blog post.
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