INSTRUCTIONS

1. Read the following directions and guidelines:

Directions:

1. Examine and review The Flutie Effect: How Athletic Success Boosts College Applications. Consider the economic impact of college athletic success and correlation with college applications today.
2. Discuss the following questions in an essay:
3. Submit your essay to the corresponding drop box.
   1. What's your first reaction after reading this article in relation to Doug Flutie's famous play in 1984 and the study done by Douglas Chung based on athletic success and college applications?
   2. From an economic perspective, what does it mean to go from 'good to great' on the football field, basketball court, etc.? How much of an impact did Boston College's marketing campaign impact colleges years later, especially within sport economics? How did this effectively change the economic landscape within college athletics?