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Instructions Read the text carefully and select relevant information. Elaborate the SWOT Analysis of Kellogg's, identifying the most important Strengths/Weaknesses (Internal Audit) and Opportunities/Threats (External

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Instructions Read the text carefully and select relevant information. Elaborate the SWOT Analysis of Kellogg's, identifying the most important Strengths/Weaknesses (Internal Audit) and Opportunities/Threats (External Audit) of the Company, in order to understand the principal competitive advantage of the Brand

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