Instructions:

Refer the Rubric of the assignment posted separately on Canvas.

To be submitted in MS Doc format. Font size:12, Times new Roman, 1.5 Line spacing

. APA citations mandatory under a separate Works Cited page.

There is a very strict policy for academic dishonesty. Make sure all answers are in your own words and all resources are properly cited.

For each question answer in about 500 words using your points and evidence

. Use relevant examples wherever possible.

Q.1. Describe the various decisions that companies make regarding their product line and product mix?(Answer-500 words must )

Q.2. What do you understand by product life cycle? Explain its various stages. Also explain five characteristics of each stage using bullet points and complete sentences.(Answer=500 words Must)

Q.3. Why are there more transactions in B2B markets than B2C markets? Why are there fewer buyers? Also describe in detail the major categories of business buyers with suitable examples.(Answer=500 Words Must )