Instructions

Select the best responses to your coworkers' questions.

Review and Respond to the Messages

Messages

Roland Hightower

Respond to Roland Hightower

Shandra Dhar

Respond to Shandra Dhar

Patrice LaFleur

Respond to Patrice LaFleur

Roland Hightower

I was in a meeting earlier and they were talking about psychographic segmentation and how difficult it can be$.$ I was lost. What is psychographic segmentation?

Psychographic segmentation involves segmenting a market based on their activities, values, interests, and opinions.