Instructions Set 1: Strategic Planning for Coca-Cola EXERCISE Develop Hypothetical Coca-Cola Company Strategies (You will develop at least one strategy for each of the 11 Strategies described in Chapter 5.) For example: 1. Forward integration - Buy ownership into their two largest distributors 3.... \begin{tabular}{|c|c|c|} \hline Strategy & Definition & Example \\ \hline \begin{tabular}{l} Forward Inte- \\ gration \end{tabular} & \begin{tabular}{l} Gaining \\ ownership \\ or increased \\ control over \\ distributors \\ or retailers \end{tabular} & \begin{tabular}{l} Nike opening \\ 100 outlet \\ stores and \\ selling 30% \\ more prod- \\ ucts on its \\ website \end{tabular} \\ \hline \begin{tabular}{l} Backward In- \\ tegration \end{tabular} & \begin{tabular}{l} Seeking \\ ownership \\ or increased \\ control over \\ suppliers \end{tabular} & \begin{tabular}{l} Boeing build- \\ ing 80% of its \\ wing flap mo- \\ tors in-house \end{tabular} \\ \hline \begin{tabular}{l} Horizontal In- \\ tegration \end{tabular} & \begin{tabular}{l} Seeking \\ ownership \\ or increased \\ control over \\ competitors \end{tabular} & \begin{tabular}{l} Nestl pur- \\ chasing \\ Sweet Earth \\ Foods \end{tabular} \\ \hline \begin{tabular}{l} Market Pene- \\ tration \end{tabular} & \begin{tabular}{l} Seeking in- \\ creased \\ market \\ share for \end{tabular} & \begin{tabular}{l} Cristiano \\ Ronaldo and \\ LeBron \\ James sign \end{tabular} \\ \hline \end{tabular} \begin{tabular}{|c|c|c|} \hline \begin{tabular}{l} Market Pene- \\ tration \end{tabular} & \begin{tabular}{l} Seeking in- \\ creased \\ market \\ share for \\ present \\ products in \\ present \\ markets \\ through \\ greater mar- \\ keting \end{tabular} & \begin{tabular}{l} Cristiano \\ Ronaldo and \\ LeBron \\ James sign \\ lifetime en- \\ dorsement \\ deal with \\ Nike \end{tabular} \\ \hline \begin{tabular}{l} Market Devel- \\ opment \end{tabular} & \begin{tabular}{l} Introducing \\ present \\ products \\ into new ge- \\ ographic \\ area \end{tabular} & \begin{tabular}{l} Publix build- \\ ing 20 new \\ supermarkets \\ in North and \\ South Caroli- \\ na \end{tabular} \\ \hline \begin{tabular}{l} Product De- \\ velopment \end{tabular} & \begin{tabular}{l} Seeking in- \\ creased \\ sales by im- \\ proving \\ present \\ products or \\ developing \end{tabular} & \begin{tabular}{l} Ford shifting \\ one-third of \\ its scheduled \\ R\&D budget \\ on gas/diesel \\ engines to \\ electric en- \end{tabular} \\ \hline \end{tabular} \begin{tabular}{|c|c|c|} \hline \begin{tabular}{l} Product De- \\ velopment \end{tabular} & \begin{tabular}{l} Seeking in- \\ creased \\ sales by im- \\ proving \\ present \\ products or \\ developing \\ new ones \end{tabular} & \begin{tabular}{l} Ford shifting \\ one-third of \\ its scheduled \\ R\&D budget \\ on gas/diesel \\ engines to \\ electric en- \\ gines \end{tabular} \\ \hline \begin{tabular}{l} Related Diver- \\ sification \end{tabular} & \begin{tabular}{l} Adding new \\ but related \\ products \end{tabular} & \begin{tabular}{l} Walmart ac- \\ quired Jet.- \\ com for $3.3 \\ billion \end{tabular} \\ \hline \begin{tabular}{l} Unrelated Di- \\ versification \end{tabular} & \begin{tabular}{l} Adding new, \\ unrelated \\ products \end{tabular} & \begin{tabular}{l} CVS pharma- \\ cy acquiring \\ Aetna insur- \\ ance \end{tabular} \\ \hline Retrenchment & \begin{tabular}{l} Regrouping \\ through \\ cost and \\ asset re- \\ duction to \\ reverse de- \\ clining sales \end{tabular} & \begin{tabular}{l} Eli Lilly laying \\ off 3,500em - \\ ployees \end{tabular} \\ \hline \end{tabular} \begin{tabular}{l|l|l} Retrenchment & \begin{tabular}{l} Regrouping \\ through \\ cost and \\ asset re- \\ duction to \\ reverse de- \\ clining sales \\ Divestiture \end{tabular} & \begin{tabular}{l} Eli Lilly laying \\ off 3,500 em- \end{tabular} \\ \hline \begin{tabular}{l} Selling a di- \\ vision or \\ part of an \\ organization \end{tabular} & \begin{tabular}{l} Toshiba aims \\ to sell its \\ memory-chip \end{tabular} \\ \hline Liquidation & \begin{tabular}{l} So Bain \\ Capital \end{tabular} \\ \begin{tabular}{l} Selling all of \\ a compa- \\ ny's assets, \\ in parts, for \end{tabular} & \begin{tabular}{l} Ringling Bros. \\ and Barnum \\ \& Bailey Cir- \\ cus liquidat- \\ ed (last per- \\ formance \end{tabular} \\ was on May \\ 21,2017) \end{tabular}