Instructions

Simply having a brand.com website is no longer enough. To insure success hotels must actively drive traffic using electronic marketing techniques and convert these new visitors into buyers. But which technique should a hotel use to generate business when they have an urgent and short term need?

Review Criteria

You will be assessed by your peers based on 3 criteria. Each time assessed on a scale of 1 to 5, 1 being poor, and 5 being excellent:

Document: How well you specifically address the

specific issue raised in the question.

Understanding: How well you demonstrate that you have an understanding the issues raised in the question.

Explanation: How well you communicate your answer. Is it well structured, logical and easy to understand.