Instructions

Step One:Read the following Case Studies

The examples provided show very different aspects of the application of s18ACL.

IMPORTANT TO NOTE: ACL does not apply to financial products and services. However, aspects of the ACL are reflected in the Australian Securities and Investments Commission Act 2001, to protect consumers of financial goods and services.

Samsung Australia

The Samsung case study looks specifically at claims made in an advertising campaign about a specific product, and importantly that the specific product was not able to perform for consumers.

Step Two: Please complete the activity below based on your research

1. The ACC referred to over 300 advertisements by Samsung that allegedly breach s18 of the Australian Consumer Law. Locate and examine one of the Samsung ads for content and explain why you think there is/is not a problem?

2. Conduct internet searches and locate another example of an Advertising breach of s18 of the ACL. Provide an outline of the product/service claims and why action was taken against the company. Be prepared to discuss your example with the class.

3. Compare the Singapore legislation contained in the Module 1 readings list - 'Code'. Would your thoughts on the Samsung advertising differ if Singapore legislation was applied instead?

4. Why do you think it is important for Advertisers to meet a Code of Conduct and abid by any Advertising laws in the particular jurisdiction they are advertising in?