Instructions This assessment task entails you to develop a Marketing Environmental Analysis that comprises both the micro -environment and macro -environment . The micro -environment analysis involves a scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the macro -environment analysis requires the scrutiny of demographic , economic , natural , political technological , and cultural (DENPTC ) dimensions which will assist in specifying the opportunities and threats. Changes within the macro environmental forces are outside of an organisation's direct control entailing an organisation's marketing strategies to be adjusted to capture emerging opportunities and minimise any potential threats . Therefore , in this assessment task you will need to: . Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1 to demonstrate your level of understanding to evaluate the organisation's overall situation ; . Critically analyse the link between marketing theory and practice ; . Demonstrate research skills to reveal the insights ; . Apply appropriate business report writing skills ; . Discuss appropriate strategies with regards to your SWOT analysis . Use the appropriate APA style both in text citation and the reference list at the end. You should use at least 10 relevant academic references from leading marketing journals and textbooks to showcase quality of your research . Please see more information on referencing here : https :// library .torrens edu .au /academicskills /apa /tool