Instructions: This section consists of THREE (3) questions. Answer ALL THREE (3) questions in the answer booklet provided. All questions carry equal marks. Question 1 (a) Most of us think of marketing as advertisements for detergents and soft drinks. Marketing, encompasses a much wider range of activities. The American Marketing Association defines marketing as "activities, a set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Explain the FIVE (5) forces that constitute the external marketing environment. (15 Marks) (b) Explain the THREE (3) common forms of business ownership and identify THREE (3) advantages on each form of business ownership. (10 Marks)