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Instructions This will be your first Case Study Analysis. Please read the case study #1 Fixer Upper: Expanding the Magnolia Brand and respond to the
Instructions This will be your first Case Study Analysis. Please read the case study #1 Fixer Upper: Expanding the Magnolia Brand and respond to the attached questions. Note the previous week in which you were given how to analyze a case study, that will aid you in developing a proper response to the questions posed. Please provide a Competitive Strength Assessment as part of your response as well. You may have to look at national level firms in this case for comparable companies. For this assignment I am eliminating the requirement for a Competitive Strength Assessment! 1 Fixer Upper: Expanding the Magnolia Brand* Assignment Questions 1. What are the major elements of Magnolia Inc.'s competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. Explain the pressures facing Magnolia Inc. in its internal and external environments. How would you prioritize those pressures? What strategic issues confront Magnolia Inc, in 2018? What market or internal circumstances should most concern owners Chip and Joanna Gaines and the company's senior management team? 4. What recommendations would you make to Magnolia Inc. to address the strategic issues confronting it in 2016 in order to sustain its impressive growth in revenues and achieve profitability? 3
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