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Instructions: Your new company has decided to launch an expansion initiative with the creation of your new product. As part of your expansion, you want
Instructions: Your new company has decided to launch an expansion initiative with the creation of your new product. As part of your expansion, you want to partner with other firms to further your interests as well as theirs. Your team is to analyze the market (at least three companies) to find a new suitable partner. As part of your report, you must identify the measurable criteria that you will be operating by, your "yardstick". You should have at least 3 criteria that you might want to focus on. These criteria must be aligned with your interests/benefits. YOUR TASK: To write a truncated business report with the following foreward documents: title page, table of contents and illustrations, executive summary. The main body of your report must include an introduction, body, and conclusion (with recommendations) as per our textbook (see pages 355- 370). You must also include at least one graphic (chart, table, graph, etc.) and three references, one of which must be in-text. Structure your yardstick report as fo
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