Question
Integrated Marketing Communications (IMC) are now being used by many companies to advertise their products. How has advertising evolved? Why is it necessary for companies
Integrated Marketing Communications (IMC) are now being used by many companies to advertise their products. How has advertising evolved?
Why is it necessary for companies to use IMC to reach their desired audience? What are some examples?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
