Integrated Marketing Communications (IMC) helps to ensure communication activities are consistent and effective, and considers which of the following as important criteria to consider? Select all that apply. Group of answer choices

Consumption (how the message is received)

Cost (is the cost worthwhile)

Contribution (does the communication elicit the desired response)

Core functionality (did the communication accomplish its goal)

Coverage (how much of the market was reached)

Pitch (pitch used when communicating)

Complementary (does the communication send a holistic version of the true message)