Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

To help you develop an awareness and understanding of the decisions, issues, and activities involved in developing a multicultural marketing campaign, you are required to develop an integrated marketing communications (IMC) campaign that will focus on Coca-Cola.You can select any product from Coca-Cola's product mix to use in this project.

You will be expected to develop recommendations and plans for Coca-Cola targeting selected consumers. Use whatever media best allow you to communicate the essence of your project findings:

1-Target Market Overview

2-Integrated Marketing Communication

3-Competitive Analysis

References