Integrated Marketing

Karamvir is working at Cossette: Creative Marketing and Communications Agency and is assigned to Mira's account. Mira is building the brief to share with Karamvir and the team at Cossette. (4 marks total) 6. Provide 1 Marketing Objective for the campaign, relating it to the product and/or campaign in this case. (2 marks) 7. Provide 1 Integrated Marketing Communications Objective for the campaign, relating it to the product and/or campaign in this case. (1 mark) 8. Consider where Bag Luxe may fall on a positioning map. Provide a positioning statement for the Bag Luxe campaign. (1 mark)