Integrative Case Study

Nike: Emergent and planned change

Questions

$1.$ Can you identify the key points of change in Nike$$s history?

$2.$ Specifi cally what changed and what do you think was the scale of that change, using Nadler and Tushman$$s $(1995)$ dimensions?

$3.$ Read the case, applying first a planned view of change. Re$-$read it$,$ applying an emergent view of change. What do you notice about the application of these different views?