Intel: Brand Hierarchy, Brand Migration, Reinvention and Long Term Marketing Campaigns

Learning Branding Concepts and Strategies

1.What were the strengths and weaknesses of theIntel Insidecampaign?

2.Evaluate Intel's segmentation strategy. Is having a good/ better/ best product line (Celeron, Pentium, Xeon) the best positioning for Intel? Should they discontinue a line(s) and focus on other(s)?

3.Suppose you were the Chief Marketing Officer for AMD. How would you propose the company position itself to better compete with Intel? Would you propose that AMD institute an "Inside" like advertising campaign?