Intellectual Property Review and study the following case and answer the questions that follow in a 2-3 page paper. Case Looking for an opportunity for a better life, fifteen year old Loi Ah Koon left his home of Hainan Island and jumped on an old Chinese ship bound for the teeming port of Singapore. Arriving to an uncertain future and without knowing anyone in Singapore, Ah Koon gravitated towards the local Hainanese community and soon landed himself a job as an assistant in a coffee stall. Quickly picking up the tricks of the trade, Ah Koon used his ambition, entrepreneurial spirit and savings to open up his own coffee stall with two partners a few years later. Opening his stall under the Ya Kun name (a phonetic Romanization of his name), Ah Koon sold coffee, tea, eggs and toast in the bustling Telok Ayer Basin region of downtown Singapore. From money lenders to police, Ah Koons stall quickly built up a loyal customer base, which continued even after his partners left him to fend for himself. Ah Kuns stall really took off when his wife joined him in 1936. Working alongside her husband, she perfected her skill of making homemade kaya (a sweet coconut and egg jam) and put kaya toast on the menu. Ah Kun also began roasting his own coffee over firewood at the back of his stall, adding Planta (a well-known Singaporean margarine) and sugar to the mix. These two new menu items were a big hit, and the stall became a booming success, providing Ah Kun and his wife with enough resources to raise their eight children. Over the next thirty years, the Ya Kun Coffee Stall moved a few times but never waned in popularity. In 1998, after more than half a century in business, it moved to its present location in Far East Square, a trendy part of Singapores central business district. Shortly after this move Ah Kun passed away, but the Ya Kun Coffee Stall lived on through his children. Recognizing the popularity of the Ya Kun brand name and the need to modernize, Adrin Loi, Ah Kuns youngest son, capitalized on Ya Kuns intangible assets to expand Ya Kun beyond the one stall mom-and-pop operation it had been for so long. The Ya Kun coffee stall became Ya Kun (S) Pte. Ltd. (Ya Kun) and in 2001, Mr. Loi launched Ya Kun International Pte. Ltd. (Ya Kun International) to create and manage the Ya Kun franchise system. Before Mr. Loi took over Ya Kun in 1999, the companys business strategy was conservative and lacked modern managerial business expertise. It worked on a simple business model and lacked depth and breadth of product offerings, which made it easy for competitors to duplicate and thus left little impetus for change and growth. Despite Ya Kuns popularity, Mr. Loi was faced with the difficult challenge of coming up with a way to best expand the business beyond a single location.

Case Questions: You have been hired to consult regarding product development and marketing with an eye on expansion. You are charged with modernizing the businesses view of its intellectual assets. To that end, 1. Specifically define and identify what protectable intellectual property the business has. 2. Specifically identify the inadequacies of current intellectual property protection. 3. Specify what steps the business should take to protect each type of intellectual property it has as the business expands. Provide a specific plan. For the purposes of responding to these questions, assume that all Intellectual Property considerations and protections will be governed under U.S. law