Interactive Marketing Simulation:Managing Segments and Customers V3

If you have invested in market research you will find a live perceptual map for the sensors market in your simulation.

(static image at right).

What does A1 and A2 represent?In your simulation you will see how the crossbars (MM, competitor) and segments move in response to your decisions in each run.They reflect the response toyour strategy!Are the movements in the direction you intended them to be?

What is your overall strategy for this round of decisions for MM so you meet your KPI goals?Mktg strategy is STP-4P.

Idropped pricein x quarter- isNOT a strategy, it is a tactic. Have an overall strategy in terms of your desired competitive positioning(low price leader, market leader, status quo) and then build your 4Ps around it ?

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