Interactive Media Weighted Rating Score 0.00 TABLE 1 Industry Attractiveness Assessment for The Walt Disney Company's Businesses (Scale: 1 = very low attractiveness 5 = average attractiveness 10 = very strong attractiveness) Media Networks Parks & Resorts Studio Entertainment Consumer Products Importance Weighted Weighted Weighted Weighted Industry Attractiveness Measures Weight Rating Score Rating Score Rating Score Rating Score Market size & growth rate 0.00 0.00 0.00 0.00 Industry profitability 0.00 0.00 0.00 0.00 Intensity of competition 0.00 0.00 0.00 Emerging opportunities & threats 0.00 0.00 0.00 0.00 Cross-industry strategic fit 0.00 0.00 0.00 0.00 Product innovation 0.00 0.00 0.00 0.00 Social, political, environmental factors 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sum of weights 0.00 Total Score 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Interactive Media Weighted Rating Score 0.00 TABLE 1 Industry Attractiveness Assessment for The Walt Disney Company's Businesses (Scale: 1 = very low attractiveness 5 = average attractiveness 10 = very strong attractiveness) Media Networks Parks & Resorts Studio Entertainment Consumer Products Importance Weighted Weighted Weighted Weighted Industry Attractiveness Measures Weight Rating Score Rating Score Rating Score Rating Score Market size & growth rate 0.00 0.00 0.00 0.00 Industry profitability 0.00 0.00 0.00 0.00 Intensity of competition 0.00 0.00 0.00 Emerging opportunities & threats 0.00 0.00 0.00 0.00 Cross-industry strategic fit 0.00 0.00 0.00 0.00 Product innovation 0.00 0.00 0.00 0.00 Social, political, environmental factors 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sum of weights 0.00 Total Score 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00