Intermediary selling requires the marketer not to directly sell but to inform, to build relationships with the distributor, and most of all ...

Select one:

a. To give the customer a reason to want to put the company's products on the shelves

b. To give the customer a reason to want to buy the company's products

c. To give the distributor a reason to want to put the company's products on the shelves

d. To give the customer a reason to promote the company's products.